ATTITUDES TO THE TOKYO 2020 SUMMER OLYMPICS A 28-country Global Advisor survey July 2021 https://www.ipsos.com/en/2020-summer-olympics-perceptions INTRODUCTION With the approach of the postponed 2020 Tokyo Summer Olympics, we asked people in 28 countries their view on the event: Should it go ahead? How interested are they personally? What is the impact of the Games on wider society? SUPPORT Overall, support for the Olympics taking place in summer 2021 is muted, in part due to concerns over Covid-19. Less than half (43%, global country average) agree that it should go ahead. 57% disagree. People in host nation Japan are among the most doubtful: 22% say the Olympics should go ahead while 78% say it shouldn’t. However, 62% worldwide agree that the Olympics will be an important opportunity for the world to come together following the pandemic. 2 ‒ © Ipsos | Tokyo Summer Olympics 2020 INTEREST Levels of interest in the Olympics vary across the world. India, South Africa and China are most interested while Belgium, South Korea and Japan are least. Football/soccer emerges as the most popular Olympic event, with Saudi Arabia the most interested. Athletics is #2 (South Africa is most interested), then Aquatics (Hungary). Majorities in 13 countries are very/ somewhat interested in the Olympics, but majorities in 15 countries are not very/not at all interested. IMPACT On average, 80% worldwide say that the Olympics inspire younger generations to participate in sport. Two-thirds (65%) agree with the uniting power of the Olympics. This falls to one-third (36%) in Japan. Approval of using government funding to support Olympic athletes is at 67% globally, but ranges widely. Opinion is split regarding whether there is too much nationalism on display at the Olympics (55% agree, 45% disagree). KEY FINDINGS Most popular Olympic events 1 Football/soccer 2 Athletics/Track & field 3 Aquatics 4 Gymnastics 3 ‒ © Ipsos | Tokyo Summer Olympics 2020 On average across the 28 countries, eight in ten (80%) agree that the Olympics inspire tomorrow's generation to participate in sport. Over half (57%) worldwide say that the Olympics should not go ahead at this time. 22% In Japan, only of the host nation’s citizens support the Olympics going ahead. Who is most interested in the Olympics? Top 5 countries (% interested) India 70% South Africa 59% China 57% Poland 56% Turkey 56% Bottom 5 countries (% interested) Belgium 28% South Korea 30% Japan 32% France 32% Germany 33% SUPPORT FOR THE OLYMPICS 4 ‒ © Ipsos | Tokyo Summer Olympics 2020 SHOULD THE TOKYO OLYMPICS GO AHEAD? Our 28-country survey finds Global Country Average that, on average, four in ten Turkey (43%) agree that the postponed 2020 Saudi Arabia Russia Poland Summer Olympics in Tokyo Italy India should go ahead, even if the United States pandemic isn’t over yet. A South Africa Spain greater proportion (57%) disagree. Peru Colombia France Netherlands Agreement is highest in Belgium Sweden Turkey (71%), Saudi Arabia (66%), Russia (61%) and Australia China Hungary Poland (60%). Support is lowest in South Korea (14%) Germany Mexico Great Britain and Japan (22%). Chile Malaysia Q: The Olympics should go ahead in 2021, even if the COVID pandemic isn't Brazil Canada Argentina over yet. Japan South Korea % Agree 43% 71% 66% 61% 60% 58% 54% 52% 47% 47% 44% 43% 42% 42% 41% 41% 41% 41% 40% 37% 35% 34% 34% 33% 32% 32% 31% 22% 14% 5 ‒ © Ipsos | Tokyo Summer Olympics 2020 Source: Ipsos Global Advisor survey Base:19,510 adults in 28 countries, 21st May – 4th June 2021. % Disagree 57% 29% 34% 39% 40% 42% 46% 48% 53% 53% 56% 57% 58% 58% 59% 59% 59% 59% 60% 63% 65% 66% 66% 67% 68% 68% 69% 78% 86% AN OPPORTUNITY TO HEAL? However, on average, 62% say that the Olympics will Global Country Average Turkey be an important opportunity for the world to Saudi Arabia China Italy come together following India Peru the pandemic. South Africa Poland Mexico Turkey and Saudi Arabia Spain once again show the Colombia United States highest levels of Russia agreement. Australia Great Britain Chile South Korea, Japan and Argentina Malaysia Germany are the only countries where fewer than Brazil Sweden Canada 50% say this is the case. Hungary France Q: The Tokyo Olympic Games will be an important opportunity for the world to come together following the pandemic. Netherlands Belgium Germany Japan South Korea % Agree 62% 81% 81% 79% 78% 78% 77% 76% 74% 71% 71% 68% 67% 66% 61% 59% 58% 58% 58% 58% 56% 56% 55% 52% 52% 51% 46% 31% 26% 6 ‒ © Ipsos | Tokyo Summer Olympics 2020 Source: Ipsos Global Advisor survey Base:19,510 adults in 28 countries, 21st May – 4th June 2021. % Disagree 38% 19% 19% 21% 22% 22% 23% 24% 26% 29% 29% 32% 33% 34% 39% 41% 42% 42% 42% 42% 44% 44% 45% 48% 48% 49% 54% 69% 74% INTEREST IN THE OLYMPICS 7 ‒ © Ipsos | Tokyo Summer Olympics 2020 INTEREST IN THE OLYMPICS On average across 28 Global Country Average countries, more say they are India not interested (54%) in the South Africa China Olympics than are interested (46%). Poland Turkey Malaysia Peru India, South Africa and China Saudi Arabia Mexico are most interested, while Russia Belgium, South Korea and Italy Spain Japan are least engaged. United States Netherlands Australia Male respondents are split Brazil 50:50 while more women say Colombia Sweden they are not interested (59% Hungary vs. 41%). Older generations Argentina Great Britain also express less interest in the Games. Chile Canada Germany Q: How interested are you in the 2021 Summer Olympic Games in Tokyo, France Japan South Korea Japan? Belgium Very interested Somewhat interested Not very interested Not at all interested 16% 30% 25% 29% 37% 33% 20% 10% 26% 33% 21% 20% 16% 41% 29% 14% 24% 32% 21% 23% 18% 38% 25% 19% 19% 36% 31% 14% 17% 38% 29% 16% 21% 31% 26% 22% 20% 32% 29% 19% 19% 30% 23% 28% 12% 36% 31% 21% 17% 31% 26% 26% 16% 32% 19% 33% 14% 34% 23% 29% 18% 27% 20% 35% 17% 28% 26% 29% 16% 29% 26% 29% 20% 25% 19% 36% 10% 32% 24% 34% 13% 27% 25% 35% 11% 26% 25% 38% 10% 26% 25% 39% 11% 22% 23% 44% 10% 23% 21% 46% 10% 22% 27% 41% 8% 24% 30% 38% 5% 25% 39% 31% 5% 23% 31% 41% 8 ‒ © Ipsos | Tokyo Summer Olympics 2020 Source: Ipsos Global Advisor survey Base:19,510 adults in 28 countries, 21st May – 4th June 2021. GLOBAL INTEREST IN THE TOKYO OLYMPICS: AT A GLANCE Belgium 28% 72% South Korea Japan 32% 68% France 32% 68% Germany Chile Argentina 33% 67% 36% 64% Canada Great Britain 40% 60% Hungary Sweden 45% 55% Colombia 45% 55% Brazil 45% 55% Australia 30% 70% 33% 67% 37% 63% 42% 58% 45% 55% % Interested % Not interested Netherlands 48% 52% United States Italy Saudi Arabia Peru Turkey China 48% 52% Spain 48% 52% 48% 52% Russia 49% 51% 52% 48% Mexico 55% 45% Malaysia 56% 44% 57% 43% Poland South Africa India 52% 48% 55% 45% 56% 44% 59% 41% 70% 30% Less Interested 9 ‒ © Ipsos | Tokyo Summer Olympics 2020 46% 54% Source: Ipsos Global Advisor survey Base:19,510 adults in 28 countries, 21st May – 4th June 2021. More Interested WHICH COUNTRIES ARE MOST INTERESTED IN THE OLYMPICS? 10 ‒ © Ipsos | Tokyo Summer Olympics 2020 MOST INTERESTED (% Interested) 1 India 70% 2 South Africa 59% 3 China 57% 4 Poland 56% 5 Turkey 56% Source: Ipsos Global Advisor survey Base:19,510 adults in 28 countries, 21st May – 4th June 2021. LEAST INTERESTED (% Not interested) 1 Belgium 72% 2 South Korea 70% 3 Japan 68% 4 France 68% 5 Germany 67% MOST POPULAR OLYMPIC SPORTS (1-10) Q: From this list of Olympic events, which three are you most interested in following this year? Global Country Average Argentina Australia Belgium Brazil Canada Chile China Colombia France Germany Great Britain Hungary India Italy Japan Malaysia Mexico Netherlands Peru Poland Russia Saudi Arabia South Africa South Korea Spain Sweden Turkey United States Football/ Soccer Athletics/ Track and field 30% 49% 12% 17% 40% 14% 33% 19% 35% 18% 21% 15% 21% 37% 26% 7% 32% 40% 20% 45% 36% 33% 56% 35% 49% 36% 29% 41% 10% 27% 18% 27% 27% 14% 22% 29% 21% 32% 29% 22% 36% 15% 26% 32% 23% 28% 30% 28% 36% 34% 26% 14% 48% 13% 23% 41% 30% 21% Aquatics* 22% 16% 36% 8% 18% 27% 26% 28% 23% 16% 8% 22% 37% 9% 30% 24% 25% 34% 19% 24% 6% 21% 22% 28% 9% 18% 16% 29% 32% Gymnastics 21% 21% 25% 20% 29% 24% 41% 19% 27% 17% 6% 22% 9% 15% 25% 14% 22% 40% 13% 35% 11% 32% 9% 26% 10% 21% 10% 18% 39% Volleyball 13% 17% 5% 4% 38% 9% 9% 19% 10% 4% 3% 4% 3% 10% 24% 9% 7% 15% 9% 31% 41% 15% 11% 5% 11% 4% 3% 20% 12% Tennis 12% 20% 12% 20% 5% 7% 20% 10% 9% 14% 6% 10% 8% 28% 17% 8% 5% 5% 11% 13% 14% 13% 12% 15% 4% 26% 7% 11% 7% Basketball 12% 27% 10% 6% 13% 9% 9% 26% 9% 7% 5% 4% 6% 10% 8% 5% 6% 14% 4% 14% 9% 14% 18% 8% 8% 28% 6% 29% 13% Cycling 10% 7% 9% 20% 7% 4% 12% 6% 41% 14% 5% 14% 6% 14% 9% 1% 17% 6% 17% 10% 7% 5% 9% 7% 1% 11% 8% 9% 3% Boxing Badminton 8% 11% 7% 6% 4% 6% 6% 5% 10% 5% 4% 8% 8% 17% 5% 2% 4% 20% 4% 9% 12% 12% 9% 12% 1% 7% 8% 14% 9% 6% 1% 3% 3% 1% 3% 0% 27% 1% 4% 2% 4% 1% 36% 1% 5% 63% 0% 1% 0% 2% 2% 3% 1% 7% 3% 3% 2% 2% * Includes diving, swimming, synchronized swimming and water polo 11 ‒ © Ipsos | Tokyo Summer Olympics 2020 Source: Ipsos Global Advisor survey Base:19,510 adults in 28 countries, 21st May – 4th June 2021. MOST POPULAR OLYMPIC SPORTS (11-21) Q: From this list of Olympic events, which three are you most interested in following this year? Global Country Average Argentina Australia Belgium Brazil Canada Chile China Colombia France Germany Great Britain Hungary India Italy Japan Malaysia Mexico Netherlands Peru Poland Russia Saudi Arabia South Africa South Korea Spain Sweden Turkey United States Judo and karate Table tennis 6% 9% 3% 4% 9% 3% 6% 3% 6% 13% 1% 2% 2% 4% 9% 11% 4% 12% 4% 11% 2% 6% 5% 5% 5% 8% 3% 10% 4% 5% 2% 4% 2% 3% 2% 3% 38% 4% 2% 4% 4% 3% 13% 3% 9% 8% 1% 1% 2% 2% 5% 7% 5% 7% 2% 3% 4% 3% Weightlifting 5% 3% 6% 2% 0% 6% 10% 4% 15% 1% 2% 3% 4% 12% 2% 1% 5% 6% 2% 6% 6% 4% 11% 6% 2% 2% 4% 12% 5% Handball Baseball and softball Rowing 5% 1% 2% 1% 4% 1% 1% 2% 1% 10% 8% 1% 23% 2% 4% 1% 2% 1% 4% 2% 13% 2% 16% 2% 6% 5% 13% 1% 1% 4% 3% 2% 1% 1% 6% 4% 3% 2% 1% 1% 1% 0% 2% 2% 17% 1% 7% 1% 4% 1% 0% 0% 2% 29% 1% 1% 0% 13% 3% 3% 6% 3% 2% 7% 4% 2% 2% 2% 6% 7% 16% 1% 6% 0% 1% 1% 4% 2% 5% 1% 3% 2% 1% 2% 1% 1% 2% Surfing Rugby (sevens) 3% 2% 5% 2% 5% 5% 4% 4% 1% 3% 2% 2% 1% 3% 2% 1% 4% 2% 4% 10% 1% 6% 5% 5% 1% 3% 3% 1% 4% 3% 8% 8% 2% 1% 3% 1% 2% 2% 5% 1% 5% 0% 2% 3% 3% 1% 1% 3% 1% 2% 1% 1% 27% 1% 1% 1% 0% 1% Skateboarding 3% 2% 4% 2% 7% 4% 2% 4% 3% 2% 2% 2% 1% 2% 3% 2% 1% 2% 2% 1% 2% 1% 3% 3% 3% 3% 5% 0% 5% Golf 3% 1% 3% 1% 1% 5% 2% 3% 2% 2% 1% 2% 0% 4% 1% 3% 2% 2% 3% 2% 2% 1% 3% 3% 9% 3% 5% 1% 4% Sport climbing 2% 1% 2% 2% 1% 2% 2% 2% 1% 2% 2% 1% 1% 3% 3% 2% 1% 1% 1% 2% 1% 3% 4% 1% 2% 1% 2% 5% 2% 12 ‒ © Ipsos | Tokyo Summer Olympics 2020 Source: Ipsos Global Advisor survey Base:19,510 adults in 28 countries, 21st May – 4th June 2021. 13 ‒ © Ipsos | Tokyo Summer Olympics 2020 Most interested (% choose sport as one of the top 3 most interested in) Football/soccer Saudi Arabia South Korea Argentina Peru Turkey 56% 49% 49% 45% 41% Athletics (track and field) South Africa Sweden Great Britain Peru Poland 48% 41% 36% 36% 34% Source: Ipsos Global Advisor survey Base:19,510 adults in 28 countries, 21st May – 4th June 2021. Least interested (% choose sport as one of the top 3 most interested in) Great Britain Canada Australia United States Japan 15% 14% 12% 10% 7% Argentina Hungary Saudi Arabia Brazil South Korea 18% 15% 14% 14% 13% 14 ‒ © Ipsos | Tokyo Summer Olympics 2020 Most interested (% choose sport as one of the top 3 most interested in) Least interested (% choose sport as one of the top 3 most interested in) Aquatics (swimming, diving, synchronized swimming, water polo) Hungary Australia Mexico United States Italy 37% 36% 34% 32% 30% South Korea India Belgium Germany Poland 9% 9% 8% 8% 6% Gymnastics Chile Mexico United States Peru Russia 41% 40% 39% 35% 32% Source: Ipsos Global Advisor survey Base:19,510 adults in 28 countries, 21st May – 4th June 2021 South Korea Sweden Hungary Saudi Arabia Germany 10% 10% 9% 9% 6% IMPACT OF THE OLYMPICS ON SOCIETY 15 ‒ © Ipsos | Tokyo Summer Olympics 2020 “The Olympics inspire tomorrow's generation to participate in sport” 16 ‒ © Ipsos | Tokyo Summer Olympics 2020 Global Country Average 80% China 92% Turkey 92% India 90% Peru 90% South Africa 89% Colombia 87% Mexico 86% Malaysia 86% Saudi Arabia 85% Chile 85% Argentina 85% Poland 84% Italy 82% Spain 82% Russia 81% Brazil 80% United States 80% Canada 79% Great Britain 78% Sweden 77% Australia 77% Hungary 76% South Korea 73% Netherlands 72% Belgium 66% France 62% Japan 59% Germany 54% % Agree Source: Ipsos Global Advisor survey Base:19,510 adults in 28 countries, 21st May – 4th June 2021 % Disagree 20% 8% 8% 10% 10% 11% 13% 14% 14% 15% 15% 15% 16% 18% 18% 19% 20% 20% 21% 22% 23% 23% 24% 27% 28% 34% 38% 41% 46% “Government funding should be used to support my country's athletes at the Olympics” 17 ‒ © Ipsos | Tokyo Summer Olympics 2020 Global Country Average 67% China 87% India 86% Chile 85% Peru 83% Colombia 82% Saudi Arabia 81% Mexico 81% Turkey 81% South Africa 78% Argentina 78% Russia 75% Italy 71% South Korea 70% Poland 69% Spain 68% Malaysia 66% Australia 62% Canada 61% Brazil 59% Great Britain 57% Hungary 56% Sweden 56% United States 53% Netherlands 49% Japan 47% Belgium 43% France 42% Germany 41% % Agree Source: Ipsos Global Advisor survey Base:19,510 adults in 28 countries, 21st May – 4th June 2021 % Disagree 33% 13% 14% 15% 17% 18% 19% 19% 19% 22% 22% 25% 29% 30% 31% 32% 34% 38% 39% 41% 43% 44% 44% 47% 51% 53% 57% 58% 59% “The Olympics bring my country together” 18 ‒ © Ipsos | Tokyo Summer Olympics 2020 Global Country Average 65% China 92% India 84% Saudi Arabia 80% Turkey 80% Peru 78% Malaysia 77% Italy 75% Russia 74% South Korea 73% South Africa 73% Canada 70% Spain 69% United States 66% Australia 65% Mexico 64% Sweden 62% Great Britain 62% Argentina 61% Colombia 59% Brazil 59% Hungary 58% Netherlands 57% Chile 57% Belgium 55% France 54% Poland 43% Germany 37% Japan 36% % Agree Source: Ipsos Global Advisor survey Base:19,510 adults in 28 countries, 21st May – 4th June 2021 % Disagree 35% 8% 16% 20% 20% 22% 23% 25% 26% 27% 27% 30% 31% 34% 35% 36% 38% 38% 39% 41% 41% 42% 43% 43% 45% 46% 57% 63% 64% “There is too much nationalism on display during the Olympics” 19 ‒ ©© IIppssooss || TTookkyyoo SSuummmmeerr OOllyymmppiiccss 22002200 Global Country Average 55% Saudi Arabia 80% Turkey 79% India 75% Malaysia 74% Brazil 71% Spain 67% South Korea 65% Mexico 64% China 63% Colombia 63% Peru 63% Argentina 62% South Africa 58% Netherlands 57% Chile 57% Japan 52% Australia 48% Hungary 48% Belgium 46% Canada 45% Russia 43% Italy 41% France 40% Great Britain 39% Germany 38% United States 37% Sweden 35% Poland 30% % Agree Source: Ipsos Global Advisor survey Base:19,510 adults in 28 countries, 21st May – 4th June 2021 % Disagree 45% 20% 21% 25% 26% 29% 33% 35% 36% 37% 37% 37% 38% 42% 43% 43% 48% 52% 52% 54% 55% 57% 59% 60% 61% 62% 63% 65% 70% “Olympic athletes should be given priority vaccinations” 20 ‒ © Ipsos | Tokyo Summer Olympics 2020 Global Country Average 71% China 92% Saudi Arabia 89% India 88% Turkey 87% South Korea 86% Malaysia 85% Colombia 83% Peru 80% Chile 79% South Africa 77% Mexico 76% Italy 75% Poland 69% United States 69% Spain 68% Brazil 68% Japan 68% Russia 67% Argentina 67% Australia 66% France 66% Canada 59% Sweden 58% Hungary 57% Netherlands 56% Belgium 54% Great Britain 52% Germany 50% % Agree Source: Ipsos Global Advisor survey Base:19,510 adults in 28 countries, 21st May – 4th June 2021 % Disagree 29% 8% 11% 12% 13% 14% 15% 17% 20% 21% 23% 24% 25% 31% 31% 32% 32% 32% 33% 33% 34% 34% 41% 42% 43% 44% 46% 48% 50% METHODOLOGY These are the results of a 28-market survey conducted by Ipsos on its Global Advisor online platform. Ipsos interviewed a total of 19,510 adults aged 18-74 in the United States, Canada, Malaysia, South Africa, and Turkey, and 16- 74 in 23 other markets between 21st May and 4th June, 2021. The sample consists of approximately 1,000 individuals in each of Australia, Belgium, Brazil, Canada, mainland China, France, Germany, Great Britain, Italy, Japan, Spain, and the U.S., and 500 individuals in each of Argentina, Chile, Colombia, Hungary, India, Malaysia, Mexico, the Netherlands, Peru, Poland, Russia, Saudi Arabia, South Africa, South Korea, Sweden, and Turkey. The samples in Argentina, Australia, Belgium, Canada, France, Germany, Great Britain, Hungary, Italy, Japan, the Netherlands, Poland, South Korea, Spain, Sweden, and the U.S. can be taken as representative of their general adult population under the age of 75. The samples in Brazil, mainland China, Chile, Colombia, India, Malaysia, Mexico, Peru, Russia, Saudi Arabia, South Africa and Turkey are more urban, more educated, and/or more affluent than the general population. The survey results for these countries should be viewed as reflecting the views of the more “connected” segment of their population. The data is weighted so that each market’s sample composition best reflects the demographic profile of the adult population according to the most recent census data. “The Global Country Average” reflects the average result for all the countries and markets where the survey was conducted. It has not been adjusted to the population size of each country or market and is not intended to suggest a total result. Where results do not sum to 100 or the ‘difference’ appears to be +/-1 more/less than the actual, this may be due to rounding, multiple responses or the exclusion of “don't know” or not stated responses. The precision of Ipsos online polls are calculated using a credibility interval with a poll of 1,000 accurate to +/- 3.5 percentage points and of 500 accurate to +/- 5.0 percentage points. For more information on the Ipsos use of credibility intervals, please visit the Ipsos website. The publication of these findings abides by local rules and regulations. For information or assistance about this please contact: Emilios Louca Research Manager Ipsos Public Affairs +1 (416) 572-4443 emilios.louca@Ipsos.com Nik Samoylov Director Ipsos Public Affairs +1 (416) 572-4471 nik.samoylov@Ipsos.com Visit www.ipsos.com for information about all of our products and services. 21 ‒ © Ipsos | Tokyo Summer Olympics 2020 ABOUT IPSOS Ipsos is the third largest market research company in the world, present in 90 markets and employing more than 18,000 people. Our research professionals, analysts and scientists have built unique multi-specialist capabilities that provide powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers or employees. Our 75 business solutions are based on primary data coming from our surveys, social media monitoring, and qualitative or observational techniques. “Game Changers” – our tagline – summarises our ambition to help our 5,000 clients to navigate more easily our deeply changing world. Founded in France in 1975, Ipsos is listed on the Euronext Paris since July 1st, 1999. The company is part of the SBF 120 and the Mid-60 index and is eligible for the Deferred Settlement Service (SRD). ISIN code FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP www.ipsos.com 22 ‒ © Ipsos | Tokyo Summer Olympics 2020/2021 GAME CHANGERS In our world of rapid change, the need for reliable information to make confident decisions has never been greater. At Ipsos we believe our clients need more than a data supplier, they need a partner who can produce accurate and relevant information and turn it into actionable truth. This is why our passionately curious experts not only provide the most precise measurement, but shape it to provide True Understanding of Society, Markets and People. To do this we use the best of science, technology and know-how and apply the principles of security, simplicity, speed and substance to everything we do. So that our clients can act faster, smarter and bolder. Ultimately, success comes down to a simple truth: You act better when you are sure. THANK YOU 23 ‒ © Ipsos | Tokyo Summer Olympics 2020/2021
关注微信
