In 2023, the world braced for a recession. One never fully materialized, but that didn’t stopbudgets getting slashed and significant layoffs across nearly every sector. While this year maybe poised for more of the same, global marketers are staying optimistic.Many are leaning hard into performance marketing and digital platforms to help them deliverquantifiable results for their businesses. These channels are made all the more appealing withprogrammatic-style, automated ad buying based o
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