At recent IDC EMEA events and in countless customer inquiries, in just the past three months generative AI has become one of the most common topics of conversation. In the first three months after its introduction in November 2022, ChatGPT reached 100 million users, while services such as DALL-E, Midjourney, and Stable Diffusion have become hugely popular. These services have lit a huge fire under an area of research and development that had already been very active (although without much pub
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