In a world of constant pressures, the sentence “Do more with less” echoes in most marketing budget discussions. Many brands find themselves in a David-and-Goliath-esque struggle - small brands with big ambitions facing market leaders with more renown and resources. Yet, several Effie winners prove that creativity can allow a smaller budget to punch way above its weight. How do they achieve that? They use qualitative insight as the proverbial slingshot. They take the time to underst
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