Business leaders across countries are increasingly positive about their organizations’ future growth with 56% reflecting optimism, as compared to 42% last year. Driven by this optimism and confidence in their abilities to navigate prevailing headwinds, organizations are likely to invest more, in contrast to the wait-and-watch approach adopted in 2023. Customer experience, innovation, talent and skills, sustainability, and supply chains will be key investment areas in 2024 – with a lar