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R3胜三:2024营销采购趋势报告(英文版)

  • 2024年03月30日
  • 50 金币

Marketing procurement professionals face a mighty challenge: managing a brand’s need to remain progressive whilekeeping one foot firmly on the realities of finance and operations. On one hand, procurement teams are meant toadvocate for optimization. On the other, to be considered a true advocate and partner of the brand, procurement teamsmust have a grasp on the more dynamic, less defined domains of creativity, innovation, and experience.

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