The last two years have been anything but ordinary. Consumers witnessed a 40-year inflationary high in June 2022 and 11 Federal Reserve rate hikes by July 2023. Given this volatility, it's reasonable to assume that consumers' collective psyche would be bruised, and they would retreat from the marketplace.
However, consumers have endured, surprising analysts by challenging conventional wisdom. In fact, consumers continue their consumption binge, with some benefiting from wage inc
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