Whether delivered on TV or on other devices, video remains akey tool for marketers. As the mainstream advertising mediumthat most closely mirrors our own view of the world, it remainsthe gold standard for delivering engaging and persuasivemessaging to consumers around the globe.Today’s audiences may see video ads in many differentchannels and formats. This Omnichannel Video CreativePlaybook aims to help advertisers and agencies betterunderstand the nuances of how video advertising cha
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