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Winterberry Group:2024数据协同平台的现状与未来展望报告(英文版)

  • 2024年06月12日
  • 50 金币

Data Collaboration Platforms are gaining prominence asa critical component of the “data layer” of the marketingtechnology ecosystem, sitting at the intersection of threekey trends: the increasing importance of first-party data asa primary source of insight, the emphasis on privacy andpermission,and the need for a foundational infrastructure thatenables insight,activation,and measurement in a consistent,privacy-compliant,and regulatory-compliant manner.

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