KPMG and GS1 commissioned Votee.ai to survey attitudes and preferencestowards emerging retailing and retail technology trends across 14 markets in theAsia Pacific region.About half of the respondents in each market were from the Gen Z age group(which we defined for the data collection purposes as 18 to 24) and the survey wasconducted between 17 October and early December 2023.To help ensure the sample was representative of the true population in theareas studied, weighting was applied
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