Driven by the end of pandemic-related restrictions and robust pent-up demand, global international tourist arrivals are expected to reach pre-pandemic levels in 2024, highlighting the resiliency of the Travel and Tourism (T&T) sector and people’s strong desire to travel. However, the recovery has not been without its challenges. Uneven regional and market-segment recoveries, labour shortages and supply and demand imbalances have all characterized the past few years of T&T dev
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