Building on Totem’s 2024 “Chinese brands going global” report, Meltwater and Totem collaborated on this detailed geographic analysis.
The aim of this report is to take a deeper look into where and how Chinese brands are growing onto the international stage.
Leveraging Meltwater’s global data system, we pulled data on the 100 top ranked Chinese brands, across seven geographic regions (continents) and over 170 countries, to understand:
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