There has been a major reshuffling of consumer priorities inthe past several years, with trends flip-flopping as theeconomy has endured major adjustments. With China nowstarring down a deflationary recession, consumption patternsare responding to a more cautious mood.Prior to Covid, the middle class was upgrading rapidly fromdiscount and value brands to luxury and leader brands. Duringthis timeframe, spontaneous and emotional purchases becameincreasingly common. Luxury brands, togethe