2023, in China, was a year of wait-and-seefor marketers and consumers alike. As theyear inched along, confidence was slowlychipped away at, as the anticipated return toheady times never materialized.This erosion of confidence is reflected in theresults of Totem’s 2024 brand survey.For this year’s survey, we had 90 seniorbrand leaders provide insights on wherethey see the market and the plans they areputting in place for 2024.
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