The emergence of generative AI (gen AI) presents both a challenge and a significant opportunity for leaders lookingto steer their organizations into the future. How big is the opportunity? McKinsey research estimates that gen AIcould add to the economy between $2.6 trillion and $4.4 trillion annually while increasing the impact of all artificialintelligence by 15 to 40 percent. In the technology, media, and telecommunications (TMT) space, new gen AI usecases are expected to unleash betwee
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